RCI Wins 10 ARDA Awards Including ACE Excellence in Customer Service
Las Vegas (April 5, 2012) –
RCI celebrated multiple achievements at the ARDA 2012 Awards Gala Dinner, where the global leader in vacation exchange took home 10 awards. Among these many recognitions was the coveted ACE Excellence in Customer Service award, which was presented to RCI for its customer service delivery in the online vacation planning space.
RCI took its “Count On Me!” customer service culture to the next level in 2011 by leveraging social media monitoring of the timeshare and vacation exchange industries on Facebook, Twitter, YouTube, blogs and other online media. RCI’s social media customer service team, working out of a dedicated command center at the company’s headquarters, actively educates consumers about the many benefits of timeshare and RCI membership, responds to questions or concerns about timeshare ownership and exchange, thanks consumers for their positive mentions and even wishes them well on their upcoming vacations.
This innovative and proactive approach to online customer service has been met with applause from consumers who are often surprised and delighted by the company’s outreach. It is also supported by developers who strongly believe in the efforts to enhance the reputation of the industry.
“We are absolutely thrilled to be awarded the ACE Excellence in Customer Service Award,” said Geoff Ballotti, CEO, RCI. “Our most vital assets at RCI are our customers. Listening to, engaging, and servicing our customers online allows us to improve our relationship with them and improve the image of timeshare through the overwhelming voice of those who sincerely believe that owning a timeshare is a better way to vacation. Online and social engagement is becoming an ever-so-critical component of legendary customer service delivery and we’re honored that ARDA has chosen to recognize us for it.”
RCI was also recognized with the following awards:
• Human Resources Individual Contributor: Stephanie Bramel
• Human Resources Team: RCI Indianapolis Human Resources Team
• Logo Design: Your World Your Way Sweepstakes
• Special Event: 2012 Global Top Guide Summit
• Integrated Marketing or Public Relations Campaign: Because Your Vacation Means the World to Us
• Video Production: RCI TV
• Web Site: Share Your Vacation by RCI
• Social Media Program or Campaign: RCI Social Media Program
• Interactive Internet Advertising Campaign: Platinum Acquisition Monthly
“On behalf of everyone at RCI, we’re delighted to win 10 awards from ARDA today,” continued Ballotti. “RCI decided many years ago that exceptional customer service combined with industry leading marketing and technology would be what differentiate us and make us the vacation exchange leader we’ve become. Being recognized with the ACE Excellence in Customer Service award along with these nine other awards further reinforces for us that what matters most are our members and affiliates who rely on us to help them grow their businesses.”
RCI is the worldwide leader in vacation exchange with over 4,000 affiliated resorts in approximately 100 countries. RCI pioneered the concept of vacation exchange in 1974, offering members increased flexibility and versatility with their vacation ownership experience. Today, through RCI® Weeks, the traditional week-for-week exchange system, and RCI Points®, the industry’s first global points-based exchange system, RCI provides flexible vacation options to its 3.7 million RCI subscribing members each year. RCI is part of Wyndham Exchange & Rentals and the Wyndham Worldwide family of brands (NYSE: WYN). For additional information visit our media center, rciaffiliates.com or The RCI Blog. RCI also can be found on Facebook, YouTube and Twitter.