U.S. Travelers Still Looking for Value this Summer, Seeking Out Beach Retreats
Wyndham Hotel Group survey reveals vacation trends for travelers around the globe
• Chinese travelers plan to take the shortest vacations while U.K. travelers will take the longest
• Travelers in Brazil, North America and the U.K. prefer beach getaways while Chinese travelers seek out sightseeing trips
• Nearly 60 percent of all travelers say they’ll travel with family and that relaxation is their primary objective
PARSIPPANY, N.J. (May 21, 2012) –
With the busy summer travel season almost under way, vacationers around the globe are focused on relaxation and time with the family although amenity preferences and priorities differ—this according to survey findings released today by Wyndham Hotel Group, the world’s largest hotel company with over 7,150 hotels.
Commissioned to better understand the evolving travel habits of Wyndham Hotel Group’s global guests, the study surveyed just over 5,600 adults in key cities throughout the U.S., Canada, China, Brazil and the U.K.
U.S. vs. International Travelers:
• After price and location, hotel quality is the most important factor for U.S. travelers when selecting a hotel, followed by good reviews and extras like complimentary Wi-Fi and free breakfast. Of least importance is the age of the hotel. By comparison, for Chinese travelers hotel quality is the most important factor.
• Most U.S. travelers (73 percent) and Brazilian travelers (70 percent) expect to take vacations lasting between three and seven days. By comparison, U.K. travelers will take the longest vacations with a quarter (25 percent) taking trips lasting two weeks or longer. Chinese travelers will take the shortest vacations, with most (75 percent) taking trips that last five days or less.
• Close to one third (29 percent) of U.S. travelers and 41 percent of U.K. vacationers plan to go on a beach retreat this summer. Conversely, just one fifth (20 percent) of Chinese travelers will be taking a beach holiday, preferring instead sightseeing vacations (39 percent).
• Chinese travelers are the most hospitality conscious, with 37 percent saying that after Wi-Fi and breakfast, airport pick-up is most important to them. Access to a concierge ranked fourth. Comparatively, while U.S. travelers agree that breakfast and Wi-Fi are their top two desired amenities, satellite television ranks as third most important, followed by access to a swimming pool.
Commonalities Amongst All Travelers:
• Regardless of nationality, the majority of travelers agree on the need for some peace and tranquility when they get away, with over half (56 percent) saying relaxation is the primary reason for their next holiday.
• Over three fourths (76 percent) of all travelers identify spontaneity as a crucial ingredient when organizing a trip this summer.
• Over half (59 percent) of all travelers intend to travel with their families during the summer, while nearly a quarter (23 percent) of all travelers plan to embark on a getaway with their significant other.
• Almost a third (29 percent) of all travelers said price is the most important factor when choosing a hotel, followed by location. Additionally, women are more price conscious than their male counterparts, with close to a third (32 percent) of women ranking price most important versus a quarter (25 percent) of men.
• Across all nationalities, mid-priced hotels are the most popular choice with over half (55 percent) usually looking for either midscale or budget accommodations.
“With 15 hotel brands and over 7,150 hotels in 65 countries, it is important that we understand the cultural differences and similarities that help shape our consumers’ travel decisions,” said Wyndham Hotel Group’s Executive Vice President of Marketing Flo Lugli. “The good news is that with one of the most diverse hotel portfolios in the industry, ranging from well-known, affordable brands like Days Inn and Super 8 to the upscale Wyndham Hotels and Resorts chain, our Wyndham Hotel Group family is the go-to hotel company for travelers regardless of where they want to go or where they’d like to stay.”
About Wyndham Hotel Group
Wyndham Hotel Group, part of the Wyndham Worldwide (NYSE:WYN) family of companies, is the world’s largest hotel company with over 7,150 hotels and approximately 609,300 rooms in 65 countries under the hotel brands: Wyndham Hotels and Resorts®, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inn & Suites® by Wyndham, Hawthorn Suites® by Wyndham, TRYP by Wyndham™, Howard Johnson®, Travelodge® and Knights Inn®. In addition, the company has license agreements to franchise the Planet Hollywood Hotels, Dream® and Night® brands and provide management services globally.
All hotels are independently owned and operated excluding certain Wyndham and TRYP by Wyndham hotels as well as certain international Ramada, Days Inn and Super 8 hotels, which may be managed by one of the affiliates of Wyndham Hotel Group. Wyndham Hotel Group is based in Parsippany, N.J. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com.
The survey was conducted by IFOP Asia (www.ifop.com) between April 18, 2012 and April 28, 2012. For this research, 5,617 interviews were fielded among nationally representative adults, ages 21 years and older, in the following markets: Brazil, Canada, China, the United Kingdom and the United States. All interviews were conducted online in either English and/or in local languages.
Public Relations Manager
Wyndham Hotel Group
22 Sylvan Way
Parsippany, NJ 07054
EDITORS: Photos and logos can be downloaded from the Wyndham Worldwide Media Center, available here. For more information about Wyndham Worldwide Corporation and its businesses, go to www.wyndhamworldwide.com.