Days Inn Hotel Brand Launches Industry-Leading Health and Fitness Initiative
LAS VEGAS (September 10, 2013) –
Days Inn®—one the world’s largest hotel chains and a part of Wyndham Hotel Group—today announced the launch of its new Dayfit program: an industry- leading initiative designed to target health-conscious travelers by offering enhanced fitness facilities and healthier breakfast options at hotels nationwide.
Unveiled at the brand’s general session at Wyndham Hotel Group’s 2013 Global Conference in Las Vegas, the new initiative is the first of its kind in the economy segment and will begin appearing at hotels later this year.
“In the last decade, public interest in health and wellness has really taken off and for those that are passionate about it, it’s an essential part of their daily routine,” said Clyde Guinn, Days Inn brand president. “Always looking for ways to enhance and improve the guest experience, this is a natural fit for Days Inn and one that will help further differentiate the brand from others in an increasingly crowded and competitive segment.”
Designed to offer guests better choice and nutritional value, enhancements to the brand’s existing Daybreak Breakfast include specially marked Dayfit healthy breakfast items like assorted Dannon Light & Fit® yogurts and Quaker® Oats Oatmeal Hearty Kettle with an assortment of toppings such as raisins, granola and light brown sugar. Properties also have the option of carrying a standard hot item, a low-calorie cheese omelet, providing guests with an additional source of protein. These items are in addition to traditional offerings such as name brand coffees, teas, juices, cereals, fruits and breads.
Developed by Precor®, a leading worldwide fitness equipment provider, the Dayfit fitness center is custom designed for Days Inn properties and is scalable depending on the needs of each hotel and market. Standard items at every center will include a low-impact treadmill, elliptical cross trainer, stretching mat, stability ball, water cooler, and medicine balls in a variety of weights. Properties will also have the option of adding equipment such as recumbent bikes, adjustable benches and multi-functional fitness trainers.
Added Guinn, “We designed both the breakfast and fitness centers to work on a good, better, best continuum so that properties have the flexibility needed to ensure their offering would be scaled to their individual hotel. What’s more, by having Precor manage the entire process for fitness centers, from sales and ordering to installation and maintenance, owners can rest assured that they’re providing guests with a consistent, high-quality experience.”
The newly enhanced Daybreak breakfast with Dayfit healthy breakfast items will be standard at nearly all Days Inn hotels throughout the U.S. and Canada. Dayfit fitness centers are expected to be available at most Days Inn hotels and standard at properties that don’t have a swimming pool.
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About Days Inn
Part of Wyndham Hotel Group, Days Inn® is an iconic hotel brand with over 1,800 economy to upper-midscale properties located throughout the globe. All properties feature free Wi-Fi, while most properties offer complimentary DayBreak® continental breakfast, meeting rooms, banquet facilities, copy and fax services, fitness centers and more. Travelers have the opportunity to earn and redeem points through Wyndham Rewards®, the brand’s guest loyalty program, which can be joined for free at www.wyndhamrewards.com.
Days Inn hotels are independently owned and operated under franchise agreements with Days Inns Worldwide, a subsidiary of Wyndham Hotel Group and parent company Wyndham Worldwide Corporation (NYSE: WYN). Reservations and information are available by visiting www.daysinn.com.
Wyndham Hotel Group is the world’s largest hotel company with approximately 7,410 hotels and over 635,100 rooms in 67 countries under 15 hotel brands. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com.
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