Australia’s First TRYP by Wyndham Hotel Opens in Brisbane

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FORTITUDE VALLEY, QLD (19 September 2014) – TRYP by Wyndham Fortitude Valley, Brisbane’s first street art hotel and the first TRYP by Wyndham® hotel in Australia, officially opened its doors to the public at a special launch party last night attended by more than 200 guests.
 
Located on Constance Street in the heart of Brisbane’s entertainment hub and the emerging corporate headquarters of Fortitude Valley, the four-and-a-half-star, 65-room hotel has ushered in a new boutique-style experience for corporate and leisure travellers visiting the area.
 
The hotel joins the global select-service TRYP by Wyndham brand, which offers business and leisure travellers one part experience and one part destination with contemporary, unique lodging options in some of the world’s most cosmopolitan cities including Madrid and Barcelona in Spain; Paris; Lisbon, Portugal; Frankfurt and Berlin, Germany; Buenos Aires, Argentina; Sao Paulo, Brazil; and New York City, among others. The brand’s “Own the City” culture, which openly displays passion for guests and for the cities in which TRYP by Wyndham properties are located, aims to help guests make the most of their travels. TRYP by Wyndham is part of Wyndham Hotel Group, the world’s largest hotel company with approximately 7,540 hotels worldwide.
 
TRYP by Wyndham Fortitude Valley has attracted attention for its displays of striking street art by acclaimed artists Beastman, Rone, Numskull and Fintan Magee, with all four artists assigned a different floor of the hotel during construction to design with their original artwork and murals, celebrating Brisbane’s lively art scene.
 
The four-storey hotel’s queen and king rooms reflect the street-art theme, with edgy décor complementing contemporary styling. Select king rooms feature a balcony spa, internal spa or courtyard.
 
Guests are within walking distance of key business centres and some of Brisbane’s top attractions, including world-class shopping and dining, Fortitude Valley’s iconic super clubs and bars, James Street Market and Chinatown. Additional hotel offerings include a meeting room and rustic features throughout.
 
Last night, event guests were treated to personalised tours of the property by the artists while enjoying signature eats from celebrity chef Warren Turnbull, who has opened Brisbane’s first Chur restaurant on the ground floor of the hotel. The chef, who masterminded some of Sydney's and Auckland’s busiest restaurants and bars, is also the brains behind TRYP by Wyndham Fortitude Valley’s rooftop bar, UP on Constance.
 
“TRYP by Wyndham Fortitude Valley was our opportunity to deliver a completely new and unique experience to the Brisbane accommodation sector,” said Jay McPhee, the hotel’s owner and developer. “The finished product is exceptional and has exceeded all of our expectations.  We firmly believe the TRYP by Wyndham brand is the perfect fit for this product, thanks to its celebration of the one-of-a-kind cities in which properties are located as well as its ‘Own the City’ service culture.”

Barry Robinson, managing director for Wyndham Hotel Group in the South Pacific, said the Hotel Group was extremely proud to bring the TRYP by Wyndham brand to Australia, providing a new, value-driven option for both corporate travellers and leisure-seekers.
 
“Guests can expect a completely unique experience that combines the very best of Brisbane’s eats, beats and local secrets with TRYP by Wyndham’s differentiating service culture and Wyndham Hotel Group’s promise to deliver great experiences,” Robinson said. “We are thrilled to introduce this cosmopolitan brand to Australia and expand Wyndham Hotel Group’s portfolio of offerings in the South Pacific.”
 
TRYP by Wyndham Fortitude Valley joins 15 Wyndham Hotel Group properties in the South Pacific as of 30 June 2014, 11 of which are open and operating in Australia under the Wyndham Hotels and Resorts® and Ramada® brands.

For more information or to book a stay at TRYP by Wyndham Fortitude Valley, visitwww.TRYPbrisbane.com

 
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ABOUT TRYP BY WYNDHAM
TRYP by Wyndham®, part of the Wyndham Hotel Group family of lodging brands and parent company Wyndham Worldwide Corporation (NYSE: WYN), represents over 115 hotels and over 16,000 rooms across Europe and the Americas. The brand currently caters to business and leisure travelers in cosmopolitan cities including Madrid and Barcelona in Spain; Paris, France; Lisbon, Portugal; Frankfurt and Berlin, Germany; Buenos Aires, Argentina; Sao Paulo, Brazil; and New York City, U.S. Properties feature an “Own the City” brand culture, which focuses on openly displaying passion for guests and passion for the cities in which its hotels are located. Reservations and information are available by visiting www.tryphotels.com. Travelers have the opportunity to earn and redeem points through Wyndham Rewards®, the brand’s guest loyalty program, which can be joined for free at www.wyndhamrewards.com.
 
All TRYP by Wyndham hotels are either franchised by TRYP Hotels Worldwide, Inc., a subsidiary of Wyndham Hotel Group and parent company Wyndham Worldwide Corporation (NYSE: WYN) or managed by Wyndham Hotel Management, Inc., one of its affiliates or through a joint-venture partner.
 
ABOUT WYNDHAM HOTEL GROUP
Wyndham Hotel Group, part of Wyndham Worldwide Corporation (NYSE: WYN), is the world’s largest and most diverse hotel company with approximately 7,540 hotels and 650,200 rooms in 71 countries under the hotel brands: Wyndham Hotels and Resorts®, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inn & Suites by Wyndham®, Hawthorn Suites by Wyndham®, TRYP by Wyndham®, Howard Johnson®, Travelodge® and Knights Inn®.  In addition, the company has a license agreement to franchise the Planet Hollywood Hotels brand and provide management services globally.
 
All hotels are independently owned and operated excluding certain hotels which are owned or managed by an affiliate of Wyndham Hotel Group.
 
Wyndham Rewards®, the guest loyalty program of Wyndham Hotel Group, is the world’s largest lodging loyalty program as measured by number of participating hotels. It offers over 37 million members the opportunity to earn valuable points for qualified stays at more than 7,000 hotels in 50 countries. In addition to free stays, members may redeem their points for hundreds of reward options. For more information, visitwww.wyndhamrewards.com.
 
Wyndham Hotel Group is based in Parsippany, New Jersey, U.S. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com.