Wyndham Hotel Group and GS Star Step Up European Expansion of Super 8

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Berlin, 7th March 2017 - Wyndham Hotel Group, the hotel giant with an unmatched global presence of more than 8,000 hotels, today announced the expansion of its development agreement for Super 8 with established partner GS Star. In addition to expanding the brand in Germany, the agreement now includes development of Super 8 hotels in Austria, Switzerland and the Netherlands. The two companies first introduced the Super 8 brand to Europe in 2016 with the opening of two hotels in Munich, and have developed ambitious growth plans for the brand over the coming years.
 
The first Super 8 opened in America in 1974, with a promise of a clean room, friendly service and a rate of just $8.88 a night. Four decades later the red and yellow sign serves as a calling card for one of the most trusted brands in travel. Super 8 hotels operated by GS Star have achieved a consistently high occupancy within a short period, emphasizing the demand for quality economy accommodation to meet the needs of the growing middle class while travelling.
 
Following successful openings of two Super 8 hotels in Munich, a new Super 8 will open its doors in Freiburg in the coming weeks; followed by three new Super 8 hotels in Mainz, Oberhausen and Hamburg by the end of 2018, adding more than 850additional rooms to the brand portfolio in Europe. Additional hotels are expected to open across Germany in the next few years, starting with a 181-room Super 8 in Dresden in early 2019.  
 
Dan Ruff, Wyndham Hotel Group’s president and managing director for EMEA explains: “We’re continuing to meet the growing demand for affordable accommodation in destinations throughout Europe by bringing Super 8 to more countries. We have aggressive growth plans for the brand in this region, so we’re delighted to have found an established and reliable partner in GS Star who will help us deliver on these ambitions. We look forward to welcoming even more travellers through the doors of Super 8 in the months and years ahead.”
 
GS Star CEO Michael Bungardt adds: “Super 8 stands out amongst other economy brands due to its commitment to quality – something we know our guests are looking for – which is why we are delighted to be partnering with Wyndham Hotel Group on this European expansion. As a hotel operator we are particularly excited to be able to further grow such a high-potential brand in Europe, particularly in countries such as Germany, Austria, Switzerland and the Netherlands.”
 
 Super 8 hotels in Europe and around the world participate in Wyndham Rewards®, the simple-to-use, revolutionary loyalty programme from Wyndham Hotel Group that offers members a generous points earning structure along with a flat, free-night redemption rate – the first of its kind for a major hotel rewards programme. To learn more or to join for free, visit www.wyndhamrewards.com.
 
About Wyndham Hotel Group
Wyndham Hotel Group is the world’s largest hotel company based on number of hotels and one of three hospitality business units of Wyndham Worldwide (NYSE: WYN). Driving the democratisation of travel, Wyndham Hotel Group is elevating the experience of the everyday traveller, changing the game so every traveller – no matter how much they spend or how they like to travel – has an extraordinary experience. As both a leading hotel brand franchisor and hotel management services provider, the company’s global portfolio consists of more than 8,000 hotels and approximately 697,600 rooms in 77 countries under the following brands: Dolce Hotels and Resorts®, Wyndham Grand®, Wyndham Hotels and Resorts®, Wyndham Garden® Hotels, TRYP by Wyndham®, Wingate by Wyndham®, Hawthorn Suites by Wyndham®, Microtel Inn & Suites by Wyndham®, Ramada®, Baymont Inn & Suites®, Days Inn®, Super 8®, Howard Johnson®, Travelodge® and Knights Inn®. Wyndham Rewards, ranked number one hotel rewards programme for 2016-2017 by U.S. News & World Report, offers more than 49 million members the opportunity to earn and redeem points at 25,000 hotels, condos and homes globally. For more information, visit www.wyndhamworldwide.com.
 
About Super 8
Part of Wyndham Hotel Group, the Super 8® hotel brand is one of the world’s most well-known hotel chains with more than 2,700 locations around the globe, more than any other U.S.-based economy lodging provider. Most hotels offer an array of complimentary amenities including free Wi-Fi, free continental breakfast and the opportunity to earn and redeem points through Wyndham Rewards®, the brand’s guest loyalty programme. Travellers can join the free programme at www.wyndhamrewards.com. Each Super 8 hotel is independently owned and operated under a franchise agreement with Super 8 Worldwide, Inc. (SWI), or its affiliate. SWI is a subsidiary of Wyndham Hotel Group, LLC and parent company Wyndham Worldwide Corporation (NYSE: WYN). Reservations and information are available by visiting www.super8.com
 
About GS Star
http://gsstar-hotels.com/