PARSIPPANY, N.J. (Feb. 24, 2015) – Wyndham Hotel Group, the world’s largest hotel company based on number of hotels and one of three hospitality business units of Wyndham Worldwide (NYSE: WYN), took home multiple honors last night as the company was recognized for its recent marketing and public relations efforts by the Hospitality Sales & Marketing Association International (HSMAI) at the 58th annual Adrian Awards Gala in New York City.
A recipient of 10 awards ranging from Bronze to Gold, the company’s winning entries were selected from among more than 1,200 around the world, with judging done by top executives throughout the travel industry. Among the top honors received:
- a Gold Adrian Award for the Microtel Inn & Suites by Wyndham brand and its digital campaign around “Microcations;”
- a Gold Adrian Award for the company and its recent publicity campaign on growth and expansion in the Middle East and Africa;
- a Gold Adrian Award for the Super 8 brand and its digital campaign around passion point marketing; and
- a Gold Adrian Award for the Travelodge brand and its digital campaign celebrating mascot Sleepy Bear’s 60th birthday.
“The Adrian Awards represent the very best in hospitality marketing,” said Josh Lesnick, executive vice president and chief marketing officer at Wyndham Hotel Group. “It’s a tremendous honor for our organization and our brands and something that could not have been achieved without the hard work and dedication of our great team of marketing professionals at Wyndham Hotel Group.”
In addition to the four Gold Adrian Awards, Wyndham Hotel Group was the recipient of three Silver Adrian Awards and three Bronze Adrian Awards for its efforts in digital marketing and public relations.
About Wyndham Hotel Group
Wyndham Hotel Group is the world’s largest hotel company based on number of hotels and is one of three hospitality business units of Wyndham Worldwide (NYSE: WYN). As both a leading hotel brand franchisor and hotel management services provider, the company’s global portfolio consists of approximately 7,650 properties and 661,000 rooms in 70 countries under the following brands: Dolce Hotels and Resorts® (acquired February 2015), Wyndham Grand® Hotels and Resorts, Wyndham Hotels and Resorts®, Wyndham Garden® Hotels, TRYP by Wyndham®, Wingate by Wyndham®, Hawthorn Suites by Wyndham®, Microtel Inn & Suites by Wyndham®, Ramada®, Baymont Inn & Suites®, Days Inn®, Super 8®, Howard Johnson®, Travelodge® and Knights Inn®. Wyndham Rewards, the company’s guest loyalty program offers more than 38 million members the opportunity to earn and redeem points at thousands of hotels across the world. For more information visit www.wyndhamworldwide.com.